KVICs Online Shopping Portal

Hello everyone you might looking for the shopping in this new year and if you’re looking of pure Khadi products through online shopping then you can do it now. Khadi and Village Industries Commission (KVIC) had launched its e-commerce portal where people can purchase the various products of KVIC ranging from groceries, footwear, spices etc. So in this blog we gone study of this e-commerce portal.


* Khadi and Village Industries Commission (KVIC)

* Need of KVIC e-commerce portal

* KVICs e-commerce portal

Khdi and Village Industries Commission (KVIC)

(Image Credit :Indiaties.in)

KVIC is a statutory body formed in the year 1957 by Government of India .It’s an apex organization under the Ministry of Micro, Small and Medium Enterprises (MSME) with headquarters at Mumbai with zonal offices at Delhi, Bhopal, Bangalore, Kolkata and Guwahati. For implementation various programs and to promote the KVIC industry it had offices in 28 states.  

                The main responsibility of the KVIC is to plan, promote, facilitate, organize and assist for the establishment and development of khadi and village industries in the rural areas with the help of other agencies. Apart from this commission also look at the implementation of programs and schemes related to Khadi and Village Industries.

Need of KVICs e-commerce portal

(Image Credit :kvonline.gov.in )

In India Khadi based products were in high demand .Many people look for the khadi products but many a times they ends with fake products. The online shopping sites like Amazon, Flipkart, Snap deal etc. were also involved in sale of Khadi products. But many websites and market platforms in the name of Khadi were involved in selling fake products the customer. According to the reports KVIC has taken steps to tackle this malpractices it had sent legal notices to more than 1000 firms using Khadi India brand name to sell fake products and removed more than 160 web links thus damaging the reputation and the loss of work to Khadi artisans. Under the Atmanirbhar Bharat mission the KVIC has started rolling out the e –commerce portal. Initially the KVIC has started its beta version which helped in fulfilling the demand in amid Covid situation as all stores were closed.

KVIC e-commerce portal:

(Image Credit :kvonline.gov.in)

This newly launched portal will directly compete with e-commerce sites and market places such as Amazon, Flipkart etc. Around 58 categories products were sold by the KVIC on the portal. The main products under the brand name of Khadi India were as follows:

*Khadi Wooden Charka

*Khadi Vinegar

*Khadi Fabric Footwear’s

* Khadi Masks

* National Flags made of Khadi

*Khadi Neem oil and Cosmetics

*Khadi Signature Watches (Limited edition)

* Khadi clothes for all category people, Yoga dress

*Khadi Fabrics

*Khadi Candies

* Cow dung/Cow urine Soap

*Ready to eat foods

* Khadi Grocery

*Khadi Spices

*Handmade paper bags and Envelops

* Khadi Essential Oils

These were the main products sold under the brand Khadi India which were handcrafted and organically produced by the village cottage industries and artisans. These products will give you the taste of nature. The online portal is very simple and easy to operate like other online shopping portal you can order and track your order. You can get pure products at genuine prices. As no third party is involved in this process artisans and the village industries will get the higher returns from the KVIC. The Chairman of KVIC V.K.Saxena said that ‘Khadi is not a profit-making organization and so, every rupee spent on buying Khadi products only empowers our artisans. Khadi imbibes self-reliance and it’s a tool of rural resurgence and an expression of indigeneity’.

For purchase of products visit: www.kviconline.gov.in/

 (Content Source: www.kviconline.gov.in , Financial Express)


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